39% Reduction in Bounce rate

2x Conversion goals in ecommerce

First results in Google


Talleres Turquino are specialists in heavy machinery, construction equipment, mining, demolition, agriculture, etc. It has a wide online catalog of spare parts for all types of heavy machinery (Hidromek, Bobcat, Perkins, Volvo…)

They have a machine shop and a repair service on-site to reduce downtime to the absolute minimum.



The Spanish SEO strategy used in TALLERES TURQUINO was divided into two parts. The first part focuses on the corporate website and the second look into the online store (Prestashop). The machinery of both the domain and the spare parts of the online catalog had to reach the potential customer through the internet. To do this, we developed a web audit that allowed us to evaluate which elements we should optimize on-site.

Once the domain and subdomain have been optimized, we digitally analyze visitor behavior to learn more about the buyer persona.


For the domain we managed to position the TOP 5 of the Google SERP keywords such as:

  • Bobcat skid steer loader
  • Bobcat Machinery
  • Heavy machinery spare parts

Within the subdomain (online store) we managed to position referring keywords such as hidromek spare parts or bobcat oils.